About
Teal Feather Design is a boutique studio specialising in brand strategy, branding, and packaging design for independent food, drink, and hospitality brands.
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I’m Tatiana Gebel-Carroll, founder and brand strategist. Originally from Milan and based in Dublin for over 19 years, I work with founders, artisans, cafés, and restaurants to build brands that are distinctive, clear, and commercially effective.
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Brand strategy is at the core of every project. I take the time to understand your brand, goals, audience, and market, identifying opportunities to position your business for growth. I combine this with knowledge of consumer psychology, retail behaviour, and CPG economics to create designs that not only look strong, but perform in the real world.
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Bringing your brand to life​
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Whether it’s packaging on a crowded shelf or a hospitality brand attracting the right clientele, the focus is on clarity, positioning, and impact.
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​I guide every project from discovery to delivery, ensuring every decision is grounded in strategy and aligned with how your brand performs in the real world. When needed, I collaborate with a network of trusted professionals to deliver every element to the highest standard.
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Working with a small studio means you get direct access to senior expertise, fast, focused decisions, and a cohesive, strategy-led vision carried through every touchpoint — all at a more cost-effective rate than a larger agency, without compromising quality or strategic impact.
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If you’re ready to build a brand that connects with the right audience, let’s make it happen.
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