About
Teal Feather Design is a boutique studio specialising in brand strategy, branding, and packaging design for independent food, drink, and hospitality brands.
I’m Tatiana Gebel-Carroll, founder and brand strategist. Originally from Milan and based in Dublin for over 19 years, I work with founders, artisans, cafés, and restaurants to build brands that are distinctive, clear, and commercially effective.
Brand strategy is at the core of every project. I take the time to understand your brand, goals, audience, and market, identifying opportunities to position your business for growth. I combine this with knowledge of consumer psychology, retail behaviour, and CPG economics to create designs that not only look strong, but perform in the real world.
Bringing your brand to life
Whether it’s packaging on a crowded shelf or a hospitality brand attracting the right clientele, the focus is on clarity, positioning, and impact.
I guide every project from discovery to delivery, ensuring every decision is grounded in strategy and aligned with how your brand performs in the real world. When needed, I collaborate with a network of trusted professionals to deliver every element to the highest standard.
Working with a small studio means you get direct access to senior expertise, fast, focused decisions, and a cohesive, strategy-led vision carried through every touchpoint — all at a more cost-effective rate than a larger agency, without compromising quality or strategic impact.
If you’re ready to build a brand that connects with the right audience, let’s make it happen.
