All about Branding
Discovery
The discovery phase sets the direction for the entire project. This is where we align on your vision, goals, and brand foundations to make sure your brand is positioned for long term success.
Through questionnaires, mood boards, and a discovery call, we gather the insights needed to understand your business, your products, and your audience. We also review competitors and market trends to identify gaps and opportunities, so we can define what makes your brand and product stand out. This stage ensures clarity, alignment, and a strong foundation before moving into design.
Strategy and Design
Once we have a clear understanding of your brand, we turn strategy into a cohesive identity. We analyse your target market and competitors to position your business effectively and make sure your brand connects with the right audience. By identifying opportunities for differentiation, we shape your brand voice, visual identity, and design elements to highlight your strengths and set your business apart.
We then develop a complete brand identity including logo, colour palette, typography, imagery, and messaging, all designed to attract your audience and support your business goals. Every touchpoint is considered, from packaging and website to social media and print, to ensure consistency and professionalism.
If your project includes packaging, menus, or website design, we manage the process and work with trusted specialists where needed, supervising every detail to make sure everything comes together seamlessly.
Launch
Once everything is finalised and approved, you receive your design files along with clear and practical brand guidelines. These guidelines explain how your brand should look and sound across all touchpoints, making it easy to maintain consistency whether you are working with printers, digital partners, or managing the brand internally.
Strategic branding like this helps your business connect with the right audience, build trust, and support growth over time.