The Wild Bean
Branding and identity design for The Wild Bean, a coffee trailer startup in Kilkee on Ireland’s west coast. Inspired by the Wild Atlantic Way and the adventurous surfing culture, the goal was to create a brand that felt young, vibrant, and full of energy. The resulting design captures the essence of the ocean and surfing lifestyle while keeping the coffee experience front and centre.
Project Description
The Wild Bean is not your average coffee spot. Nestled along the picturesque west coast, the coffee trailer draws inspiration from the beauty of the Wild Atlantic Way and the adventurous spirit of surfing. The challenge was to create a brand identity that communicated this energy and connected to both locals and visitors while remaining approachable and memorable.
The brief was to create a visual identity that felt modern, playful, and connected to the ocean, while being practical for use on a mobile coffee trailer, menus, merchandise, and social media.
The Wild Bean Coffee Cup Design
Exactly what I needed when I was looking for a logo that was unique! Highly recommend!
Duane - The Wild Bean
The Design
The centerpiece of the identity is a playful logo that blends coffee and surfing. The coffee bean is shaped like a surfboard, ready to ride the waves, complemented by fluid motion lines and droplets that evoke the movement of the sea.
A minimalist black and white colour palette was chosen to give the brand a clean, stylish, and modern feel. The simplicity allows the logo and ocean inspired elements to shine, while the balance of the palette reflects the natural ebb and flow of the waves.
The branding was applied consistently across all touchpoints:
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Trailer signage and menus
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Merchandise such as coffee cups and tote bags
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Social media graphics and promotional materials
The result is a cohesive, playful brand that communicates the spirit of surfing, the energy of the Atlantic coast, and the love of great coffee.
The Wild Bean T-Shirt Merchandise Design
The Result
The branding has helped The Wild Bean stand out along the Kilkee coast and create a recognisable identity that draws attention from locals and visitors alike.
The playful logo and ocean-inspired elements communicate the adventurous and relaxed vibe of the brand, while the clean black and white palette ensures the design remains modern and versatile.
